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What major factor must a company consider to effectively manage its master production schedule?

  1. Employee availability

  2. Current market trends

  3. Sales forecasts

  4. Supplier lead times

The correct answer is: Sales forecasts

To effectively manage its master production schedule, a company must prioritize sales forecasts as a critical factor. Sales forecasts provide essential insights into expected demand for products over a specific period. This demand information directly influences the quantity and timing of production activities to ensure that the company can meet customer needs without overproducing or underproducing. Accurate sales forecasts allow companies to align their production schedules with anticipated market demand, optimizing inventory levels and resource allocation. By understanding forecasted sales, businesses can make informed decisions about when to start production runs, how much to produce, and when to launch new products or discontinue existing ones. This alignment is crucial for maintaining customer satisfaction and achieving operational efficiency. In contrast, while employee availability, current market trends, and supplier lead times are important considerations, their primary role is to support the execution of the master production schedule rather than directly influencing its formation. For example, while employee availability can affect production capability, it must first be guided by the overall production requirements based on sales forecasts. Similarly, current market trends can inform the sales forecasts but do not replace their foundational role in scheduling. Supplier lead times are essential for planning material procurement but hinge on understanding what needs to be produced based on sales expectations. Therefore, sales forecasts are the key element